11/01/2021

Startup Stories: Music Sustainability Association

New associations launch to fill a void in their sector

New associations launch to fill a void in their sector. Here, the Music Sustainability Association (MSA) tells us what got them started, what they’re doing now, and how they hope to improve sustainability in the music industry moving forward.

Starting point. Michael Martin, who runs two companies devoted to sustainability, says that the MSA has been in the back of his mind for many years.

“For 30 years, I’ve been the guy that has been doing sustainability in the music industry and introducing the concept,” Martin said. “Most established industries have a green association or a green subset group that helps that industry move forward around sustainability, and I thought that the music industry was now mature enough to have that as well. We want to make it easier for people to collaborate and work together and stop reinventing the wheel on sustainability.”

Please select this link to read the complete article from Associations Now.