01/13/2022

Social Networks, Influencers and Data Key to 2022 Marketing Success

The value of a holistic approach

As associations head into 2022 and try to come back from some of their pandemic-related revenue losses, digital marketing strategies are sure to play a role. Todd Lebo, CEO of marketing research firm Ascend2, said several trends will be in play in 2022.

"Social networks, influencer marketing, and first-party data—marketers identified those three as new opportunities that [they] need to pay attention to," Lebo said.

On those three themes, he noted that people are looking to social networks gaining in popularity, such as TikTok, and new features on longstanding platforms.

Please select this link to read the complete article from Associations Now.