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01/13/2022

Rethink Your People Approach

Practice empathetic, transparent and curious leadership

Agencies have wrestled for talent since long before the pandemic. People do make the work, so finding the right people and nurturing them is paramount.

Now, there’s an urgency to the fact that in agency land, where turnover is traditionally high, things are tougher than ever.

Today, all sectors are challenged by the labor shortage — making the business of building creative cultures more difficult. The US Labor Department’s Job Opening and Labor Turnover Survey recently revealed that the “quit rate” had risen to 4.3 million -– the highest level ever seen. Stories about “the war for talent” are everywhere, while agencies big and small explore remedies like more robust benefits, renewed diversity, equity and inclusion (DE&I) commitments and more flexible schedules.

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