01/20/2022

Report: Advertising Poised for Healthy 2022 Growth

U.S. advertising is predicted to experience its highest growth in 10 years

Overall U.S advertising spending is forecast to rise 7 percent in 2022, according to Cowen International's latest annual ad buyers' survey — the highest year-over-year growth projection in the survey's 10-year history.

For this year's advertising outlook report, Cowen surveyed 54 senior U.S. ad buyers representing more than $31 billion in U.S. ad spending about their spending intentions.

Cowen projects that video and social channels will drive 18 percent year-over-year growth for the global digital ad market, to $519 billion, according to a results summary by the investment bank's internet analyst, John Blackledge. The U.S. digital ad market is forecast to grow 17 percent year-over-year, to $221 billion.

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