01/26/2022

Meetings Pro Tip: How Business Travelers Want to Communicate

They prefer email and text messaging

Business travel has re-emerged in fits and starts. And, while some organizations are staying remote for the time being, those that are embracing hybrid or in-person events might be wondering if the past two years have changed anything as far as how they should communicate with road-warrior attendees.

Fortunately for them, a recent study by a major business travel group shines some light on this issue.

What's the Strategy?

In a survey published by the Global Business Travel Association (GBTA) earlier this month, the group gathered business travelers’ views on communication around business trips. GBTA found that many preferred the same methods as used previously—that is, emails and text messaging—but that travelers wanted more information than they previously did.

Please select this link to read the complete article from Associations Now.