02/01/2022

Build a Strong Benefits Communications Strategy

A well-built plan will lead to improved employee engagement

Seventy-seven percent of employees who ranked their benefits education experience as "fair or poor" also rated their employer as "fair or poor," according to a survey by the Employee Benefit Research Institute (EBRI).

It's important that employees make informed decisions on their benefits — one of the largest financial decisions an individual or family makes each year. For employers, however, it can be time-consuming to answer questions and guide employees on available benefits and plans, especially during open enrollment. To address these challenges, employers are encouraged to optimize the benefits enrollment process and reduce HR’s burden of educating and administering the plans.

Developing a multipronged communication strategy that actually reaches and educates all employees is no easy task. For one, it’s become increasingly challenging to capture and hold the attention of employees. According to a Microsoft study, people have an average attention span of eight seconds, down from twelve seconds in 2000. The study notes that the drop in attention appears to correlate with the increased use of mobile devices.

Please select this link to read the complete article from USI.