02/07/2022

Team Building Doesn’t Just Build Better Teams

It also builds better businesses

If you view team-building activities as a break from the essential meat of the meeting — think again. Team-building programs are essential for establishing connections among meeting attendees, leading to more engaged, enthusiastic participants, which in turn boosts the organization's bottom line. Beth Daniel, the former managing director of Greater Palm Springs-based PRA, breaks down the critical importance of team building and shares some of the ways the destination is inspiring meeting planners with unique group activities.

Why Team-building Matters

Far from a distraction in the context of a meeting, team-building programs provide a critical business tool that builds trust and connection among participants. And they provide a brain break that allows members to find inspiration and visualize big-picture ideas as well as future-looking concepts.

“Team building brings people together and can offer a nice blend of active and non-active, brain versus brawn,” Daniel said. “Following a devastating year for many companies and employees, being able to connect, collaborate, and share culture and best practices is critical.”

Please select this link to read the complete article from Associations Now.