02/09/2022

Is Now the Right Time to Raise Dues?

Increasing dues is never an easy decision

When the pandemic hit, a lot of organizations immediately offered reduced dues or dues breaks to members who were experiencing financial hardship. Now, two years in, people are wondering: Is it the right time to raise membership dues?

"When organizations made the decision to adjust prices, they didn’t necessarily give a lot of thought to what would be on the other side," said Joy Duling, founder and CEO of the Joy of Membership. They did what was needed at the time, but there was no playbook for what should happen next.

“They have to approach it the same way they would approach raising prices at any other time,” she said. The best place to start is to look at all the different benefits that you offer and, knowing that some have been offered in the past year others have not, break that into chunks.

Please select this link to read the complete article from Associations Now.