02/14/2022

A Better Way to Court Candidates

Use a communication plan to woo new talent

Recently, an article made the rounds about a strange hiring predicament: A new employee who showed up for work on day one turned out to be a completely different person than the one who interviewed for the position. It’s hard to know how much to trust the story—no names are given, and it doesn’t seem to be a widespread phenomenon.

But the article’s virality says something in itself. We're a little suspicious about what recruiting and hiring look like now. It’s always been rather impersonal, distancing the candidate and the employer. Interviewing via Zoom can only exacerbate that feeling.

Some recent research from Gallup suggests that such feelings of disconnection have intensified. A 2021 Indeed survey found that 28 percent of job candidates became unresponsive to an employer—”ghosted” it—during 2020, a spike from 18 percent in 2019. And the ghosting goes both ways: According to the survey, 77 percent of candidates said a prospective employer vaporized on them since the pandemic started. 

Please select this link to read the complete article from Associations Now.