Complete Story
02/17/2022
Professional Membership Tip: Follow-up Emails Boost Conversions
Feb. 17, 2022
Associations work hard to develop prospect lists, but a lot of times those names and contact information sit in an Excel spreadsheet, and there's little follow-up.
This is why, as part of the member-acquisition process, a sequence of nurturing emails is a good way to boost conversions, said Leona Dalavai Scott, founder of JEP Marketing Communications.
Nurturing emails build relationships with prospective members in a personal way that introduces your association to them and shows its value and why that is relevant to them.
Please select this link to read the complete article from Associations Now.