03/01/2022

Business Pro Tip: Build a Quick-stats Database for Members and the Media

If you've got the funding to do so, it can be worthwhile

Perhaps this sounds familiar: You’re making a case to the board, and your argument would be a lot stronger if there were a stat to point to. Associations can help people in this situation—and when done correctly, it could prove an interesting twist on the standard FAQ that drives members to your existing research.

What’s the Strategy?

CompTIA recently launched a website called Quick Stats, which highlights basic statistics about the information technology industry, which the association represents.

The site includes a number of key statistics, but once you click on a data point, you’re pulled into an explanation of it—and encouraged to check out a report or white paper that further contextualizes the data.

Please select this link to read the complete article from Associations Now.