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04/19/2022
Technology Pro Tip: Get Ready for a Big Analytics Sunset
A significant upgrade is coming to Google Analytics
No, Google Analytics—a key element of many organizational data strategies—isn't going away.
But starting in mid-2023, it will look a lot different for the majority of people. And if you're not keeping it on the radar, it could throw your data teams completely off-whack.
Here's what you need to know.
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