04/28/2022

Five Lessons for Marketing Your Meetings in 2022

Behaviors have changed so marketing must, too

If it has been a while since you've held a large in-person event, your marketing strategy might be a little bit rusty—after all, events have changed so significantly that it might not be clear where to start.

Emily Larson, a senior marketing consultant with McKinley Advisors, noted that the marketing cycle for meetings is no longer driven by registration alone.

“It needs to be a continuous conversation,” Larson said. “We need to be promoting, sharing that content on the internet, even if there is no deadline and our calls to action aren’t active at that point. It can be a flashback to last year’s meeting.”

Please select this link to read the complete article from Associations Now.