05/05/2022

Professional Membership Tip: Telemarketing Effort Ramps Up Renewals

May 5, 2022

The New York State Bar Association (NYSBA) usually kicks off its membership renewal campaign in February or March and has Membership Marketing Services (MMS) handle all the telemarketing calls for them. This year, MMS suggested a different approach that would save money and time.

There was a surprising added bonus that contributed to "a phenomenal campaign with amazing returns," said MMS Director of Business Development Jamie Graves.

How Does It Work?

NYSBA has done telemarketing for several years, but this year was a little different. To increase efficiency, MMS suggested a hybrid model between NYSBA and MMS using a browser-based call technology that can make about 35 calls in an hour. MMS provided the technology to NYSBA, and each group took half of the call load. They were able to make more than 21,000 calls between February and April.

Please select this link to read the complete article from Associations Now.