05/09/2022

Boost Online Visibility and ROI with Retargeting

A little effort can go a long way

As any association knows, growing membership, promoting events, and boosting revenue is easier said than done. Pressure to succeed in these areas often falls on marketing executives, who face the daunting task of capturing human time and attention—both scarcities in a digital era rife with communication overload.

For a shot at success in this brave, new world, association marketers must employ digital advertising strategies that keep members and prospects continuously engaged.

That’s where retargeting comes in. This common form of online advertising keeps associations front and center through the use of cookies, or small pieces of data stored in a user’s browser.

Please select this link to read the complete article from Associations Now.