07/18/2022

Re-engage Shopping Cart Abandoners with Retargeting

Warm leads are far more likely to return to a site and complete a purchase

Associations aren't generally placed in the e-commerce bucket, but between educational materials, conference registrations, and memberships, they have a lot to sell.

And with online sales comes shopping cart abandonment, which occurs when shoppers add items to their cart but do not complete the purchase. According to the independent web research institute Baymard, which has tracked cart abandonment rates for more than 12 years, the global average cart abandonment rate is currently 69.8 percent.

There are multiple reasons why consumers abandon their online purchases after adding items to their shopping cart. Some stop short of completing a purchase due to security concerns, long and complex payment processes or unexpected shipping costs and fees.

Please select this link to read the complete article from Associations Now.