10/31/2022

Three Steps for Building a Successful Marketing Strategy

No. 1: Know your audiences

How does your association market to new members? Do you make posts on social media? Send invitations over LinkedIn? Or have you partnered with a digital influencer in your industry?

You can tackle association marketing in a variety of ways. While there is no one-size-fits-all method, there are several strategies that most organizations can use to build a successful strategy.

Before you begin crafting your new marketing materials, however, ensure you know to whom you are marketing and what types of appeals are likely to yield the best results.

Please select this link to read the complete article from ASAE's Center for Association Leadership.