11/27/2022

Study Finds Online and Concierge Services Improve New Member Retention

Members can't get enough 'hand holding' in 2022

Retaining new members requires sustained outreach and more customized onboarding, according to a new study.

The New Member Engagement Study, conducted by Kaiser Insights LLC and Dynamic Benchmarking, is the follow-up to a 2018 study looking at the methods associations use to connect with new members, and how those methods affect retention rates.

Perhaps unsurprisingly, since the pandemic, many associations have pursued more digital options for outreach. For instance, compared to 2018, more associations are using tactics like online communities, virtual orientations and email to connect to new members. By contrast, the percentage of associations using tactics like letters and mailed welcome kits substantially dropped.

Please select this link to read the complete article from Associations Now.