04/14/2023

Four Tips to Project Confidence When You Speak

Project power and confidence by eliminating certain words and phrases

The Goal

Project greater confidence and power through your choice of words.

Nano Tool

Whether choosing a money manager, hearing a witness testify or picking a president, listeners are more persuaded when communicators seem more certain or confident about what they are communicating. Scientists have refined the exact components of “powerful” language, but at its core, the main idea is that speaking with power makes people seem more self-assured and knowledgeable, which in turn makes audiences more likely to listen and be persuaded.

However, you don’t need to be born with the ability to speak with power or confidence — it’s something you can learn. New research on the science of language reveals four specific changes that will help you speak with greater power.

Please select this link to read the complete blog post from Knowledge at Wharton.