05/10/2023

In-person Meeting Attendees Skew Younger and Want More

A recent survey says they want personalized experiences

Meetings are attracting younger attendees, a new study has found, but there's increased pressure on planners to restructure and communicate those meetings to satisfy them.

The Freeman Trends Report: Event Attendee Intent and Behavior Q1 2023, released in March by the events services company, found that the average age of a B2B event attendee has dropped significantly, from 51 pre-pandemic to 45. The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January.

Freeman Vice President of Strategy Ken Holsinger attributed the age shift to a combination of more Baby Boomers entering retirement and growing interest among older millennials—now in their early 40s—in pursuing the networking and educational opportunities meetings offer.

Please select this link to read the complete article from Associations Now.