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06/05/2023
Apple Unveils $3,500 'Vision Pro' Headset
Apple's CEO hailed the arrival of the sleek goggles
Today, Apple unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed "Vision Pro" — at the the company's annual developers conference held on a park-like campus in Cupertino, California, that Apple's late co-founder Steve Jobs helped design.
"This marks the beginning of a journey that will bring a new dimension to powerful personal technology," Cook told attendees.
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