05/07/2025

Product-led Growth

How consultants and in-house users fuel adoption

Many B2B software companies—Notion, Airtable and Zapier, to name a few—have used product-led growth (PLG) as an alternative or supplement to traditional sales channels.

Product-led growth, as described by McKinsey, is when a company gives "the product itself a critical role in acquiring, growing and retaining customers."

A ProductLed survey found that the majority of B2B SaaS companies are already using this strategy, and 91 percent of those companies plan to invest more in PLG initiatives this year.

Please select this link to read the complete article from Forbes.