05/15/2025

How to Build a Presentation

Discover four ways to achieve your purpose

If you want to succeed in the public speaking aspects of your job, it's best to understand why you're speaking.

Sound obvious? Yet too many presenters think their primary task is to deliver information. It never is. Speaking in public is always about positively influencing your audience. For that to happen, you need to be crystal clear—even more than any data you're sharing—on your purpose in giving the speech. Only when you've resolved that in your mind do you even know what you should say or show!

But shouldn't your speech have a theme and a logical framework that will allow you to succeed? Of course! Theme-based speeches and presentations are inherently powerful and persuasive. And when they proceed logically, listeners can stay with you every step of the way.

Please select this link to read the complete blog post from The Genard Method.