07/10/2025

If Trump's Brazil Tariffs Stick, U.S. Coffee and Orange Juices Prices Likely to Surge

Trump recently unleashed new tariff threats against the South American nation

Once again, U.S. consumers face sharp price rises on food staples like coffee and orange juice if the Trump administration sticks to its plan to slap 50 percent tariffs on all imports from Brazil, traders and experts said on Thursday.

They said the proposed import duty would halt the flow of Brazilian coffee to the Unites States, its biggest buyer, as neither U.S. roasters nor Brazilian exporters would be able to bridge the price gap resulting from the tariff.

President Donald Trump launched the new tariff on Wednesday, raising duty on Brazilian imports to 50 percent from 10 percent, effective August 1, despite the U.S. having a $7.4 billion trade surplus with Brazil, according to U.S. Census Bureau data.

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