07/11/2025

Building and Sustaining an Engaged Association Community

Design experiences, programs and cultures that unify your members

This is the third article in our Community Management Series. In the last piece, we explored types of association communities and their strategic value in advancing association goals.

In the first articles of this series, we explored why association communities matter and how to choose the right type based on organizational goals — networking, learning, support or communities of practice. Now comes the real work: building and sustaining engagement.

This article shares frameworks, proven strategies, lifecycle models and real-world examples to help association leaders move from community inception to long-term value.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.