07/11/2025

Balancing AI Automation & Human Connection

Understand its ethical impacts and considerations

Picture this: A member visits your association's website late at night stressed about an upcoming certification deadline. She starts a conversation with your artificial intelligence (AI) chatbot, which quickly identifies her completed continuing education hours and directs her to the right pages on your website. When she mentions feeling overwhelmed, the chatbot seamlessly connects her with a staff member the next morning.

This is the future of AI at associations. Technology handles the routine questions and gathers data so humans can excel at what they do best — connecting, advising and genuinely caring about members when it matters most.

So, the question today isn not whether AI will transform your association — it is whether you will navigate that transformation successfully. As AI capabilities explode, association leaders face a fundamental tension of how to embrace innovation while preserving the human connections that define member value. Get this balance wrong, and you risk losing what makes your association irreplaceable.

Please select this link to read the complete article from Associations Now.