07/15/2025

Build Lasting Community and Brand Value with Meme Marketing

One meme could build generate millions in value

How would you like to create a single meme that generates millions in value without spending a dime on ads? That is what happened to Saratoga Spring Water, and it wasn't even responsible for the meme. A few ago, a fitness influencer shared a video of his morning routine, which includes dunking his face into ice water that just happened to come from Saratoga's distinctive glass bottles. Saratoga didn't pay the guy; there wasn't a partnership agreement. Yet that single video became meme marketing gold, creating $1.8 million in earned media value for Saratoga. Primo Brands, Saratoga's parent company, saw its stock rise 16 percent. And Google searches maxed out at 100, the platform's highest possible index, representing a 1,379 percent spike.

Unbelievable! One meme. Millions in value. Zero ad spend.

Welcome to 2025, where a well-timed meme can generate more value than a Super Bowl ad. And honestly? That's good news when we are stretching every marketing dollar, competing against brands with massive ad budgets, and trying to cut through this ridiculously dense digital noise.

Please select this link to read the complete article from Forbes.