07/15/2025

How to Launch Informal Learning Programs for Associations

They must also be planned, executed and evaluated

Informal learning programs such as peer-to-peer learning, mentoring and collaborative learning groups like communities of practice are increasingly popular in associations. These initiatives foster deeper member engagement, create opportunities for professional growth and promote knowledge-sharing in ways that structured programs cannot. While every association is unique, these programs share common planning and execution principles that can be tailored to meet diverse needs. Here’s how to make them successful.

Step 1: Plan for Purpose and Participation

Successful informal learning programs begin with a clear purpose. Ask yourself: What do your members need? What are their pain points or professional gaps?

For example, when the small association I managed launched a mentoring program, we found through member surveys that emerging professionals felt underprepared for their roles and responsibilities. This insight shaped the program’s goal: to connect early-career professionals with seasoned members for guidance and best practices.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.