10/16/2025

ASAE Launching ‘Trust Associations’ Campaign

OSAP learned of the new campaign during a recording of its upcoming podcast

The American Society of Association Executives (ASAE) is launching the "Trust Associations" campaign to reinforce the vital role associations play in industries, communities and the economy; the campaign also aims to equip members with clear, shareable messages that solidify public support and policymaker trust.

Building on the success of ASAE's 2025 tax reform advocacy, in which OSAP leadership played a vital role, the campaign aims to sustain strong policymaker relationships amid ongoing scrutiny of the tax-exempt sector and declining trust in institutions. Through targeted messaging, storytelling and media outreach, the campaign will highlight associations as trusted conveners, trusted standard setters and trusted advocates who drive progress and strengthen democracy.

According to ASAE, the campaign will roll out in two faces:

1. Organic community engagement, and
2. A broader approach through earned media and advertising.

The campaign invites partnership from across the association community.

For more information, contact ASAE Senior Director of Public Policy Kyle Hayes via email.

This article was provided to OSAP by ASAE's Power of Associations and Inroads.