Associations are based on connections. It’s why people join: to find their people and their place, and to benefit from being with like-minded individuals who share a common purpose and interests. COVID-19 threw a major wrench into togetherness, as we all know. It also magnified how important community—every aspect of it—really is.
Last week, I shared some ideas from a small-staff association executive whose organization was finding creative, low-cost ways to engage and retain members. Continuing the theme of membership tips for challenging times, here are three more membership strategy ideas, with a focus on staying connected with members.
Recognizing that its members and nonmembers need a sense of community more than ever, the Council on Undergraduate Research opened up its online member community from April 1 to May 31 to nonmembers so they could participate in sharing information, asking questions, and learning from each other during a critical period, especially as campuses were switching to virtual teaching.
Please select this link to read the complete article from Associations Now.