The comeback of the in-person event is looking a little bit rosier than you might expect.
That’s according to Freeman, which has been analyzing sentiment in the events space in recent months—and found in its most recent analysis that 85 percent of attendees and 86 percent of exhibitors might be ready to return to events by the end of 2021. That’s a significant leap from a February survey that asked the same question and found that 74 percent of attendees and 78 percent of exhibitors were willing to make the same call—reflecting the fact that many companies are expected to lift restrictions on attending in-person events this fall.
Additionally, sentiment for the events sector seems to be on the rise, with positive sentiment improving to 45 percent (up from 30 percent in February) and negative sentiment falling to 36 percent (down from 51 percent).
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