Maybe it's because she is Fast Company's social media editor and spends time on Twitter and Instagram for her job, but my cohost Christina Royster has trouble separating the personal from the professional on social media. I have a different problem, I’m confused about how much I should share about myself online. What are my boundaries? What kind of content to do people like? How can I build a personal brand without feeling gross about it?
"Outside of Fast Company, I would consider myself a content creator. There was a trend called the Buss It Challenge, and everybody was doing their little transformation video to the song "Buss It." I was like, 'this looks so fun and I want to jump on,' but the first thing I immediately thought of was, 'this is not good for my brand. I can't post this on Instagram. People will be looking at me crazy'," Royster said.
What's the right decision in situations like those? Is it possible to have a social media presence that's on brand for your work life and your personal life? We decided we needed to get some advice from an expert.
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