When many associations shifted to virtual meetings in 2020, they discovered that they had a global audience that shared the same concerns across their industries. AVIXA, an association that represents audiovisual professionals, was no different. As the COVID-19 pandemic accelerated, it temporarily opened up its education offerings for free worldwide to respond to that shared challenge.
“We were looking at our members who at worst were unemployed and underemployed and needed to reskill, and at best now had time to participate in more education and learning,” said AVIXA CEO Dave Labuskes, CAE. “AVIXA wanted to provide something empowering.”
But AVIXA is also an organization with regional affiliates around the world that were doing a strong business in regional meetings. So as it looked for ways to acknowledge a universal challenge but preserve a local feel, it tried an experiment in Latin America.
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