When the COVID-19 pandemic shut down most of the world in March 2020, many associations looked to stabilize lost event or membership revenue and provide for their members in a different way.
The American Society of Echocardiography (ASE) is a global, individual membership association serving cardiovascular imaging practitioners. Like many associations, ASE was forced to transition its annual meeting to a virtual format when the pandemic hit, but what they did next was something more creative and out of the box, which not only added more nondues revenue than they could have imagined but also strengthened relationships.
ASE’s members were deemed essential medical workers. Since the time they had to understand and be debriefed on ever-changing hospital and COVID-19 guidelines was almost nonexistent, ASE needed to help provide guidance and support to its community.
Please select this link to read the complete article from ASAE's Center for Association Leadership.