Today, C-suite executives in nearly all industries are expected to run on increasingly leaner budgets by CEOs trying to adapt to an uncertain economy.
Often, one of the first things cut is the marketing budget, and while I generally don't think that's a good idea, sometimes it's a situation into which you're forced. When that happens, it's critical to get the most out of your remaining budget, and one of the ways you can do that is by leveraging your team to amplify your efforts on social media.
The following details how to turn your existing team into a marketing powerhouse so you can get more out of every dollar you spend on marketing.
Please select this link to read the complete article from Chief Executive.