In recent months, various cryptocurrencies—from Bitcoin to Dogecoin to Ethereum—have been in the news as they had meteoric price increases followed by big falls and more price rises. Despite its volatility, cryptocurrency has become a hot commodity.
“I think the figure was 46 million Americans own some form of cryptocurrency—so somebody in your office probably owns cryptocurrency,” said Maunda Land, CAE, CEO of Land Consultants, a firm that, among its services, helps associations with cryptocurrency. “This asset class is not going away.”
Since cryptocurrency is here to stay, Land contends it’s important for associations to learn more about the currency, which is often used as an investment vehicle, and be prepared to understand how it might be used in the association sphere. While cryptocurrency is an actual currency, Land thinks it will be of importance to associations not as a payment source for services, but on two asset fronts: donations and investments.
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