According to new data, loyalty programs are one of the key factors that is influencing increased spending by restaurant customers. Throughout the coronavirus (COVID-19) pandemic, owners have sought out ways to secure more business through consumers' digital spending habits. Restaurants with established loyalty programs have experienced game-changing profitability by getting good customers to visit more often and spend more than they typically do.
This new research finds that about 4 out of 10 diners would be inclined to spend more at a restaurant if it offered a loyalty and rewards program, and that figure goes up to 45 percent of diners for independent table-service restaurants.
"We put a much greater focus on segmentation and artificial intelligence," said Andrew Rebhun, El Pollo Loco's vice president of digital, in an interview with PYMNTS.com. "We're really doing a much better job of understanding who our [customers] are and making sure we're sending them offers and products that are most relevant to them."
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