Want to make a splash on Twitter? You have a better chance of getting noticed by saying something angry or insulting.
So concludes a recent study that looked at the impact of both positive and negative tweets from news organizations of various political leanings. They found that, for both right-leaning and left-leaning media, "Negative news spreads farther through the current Twitter network than positive news."
As a result, "For news organizations, negativity is more frequent and more impactful than positivity," according to the study, authored by researchers from DePaul University and Harvard Business School and set to be published in the journal Affective Science.
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