The average person’s inbox is a battle for attention. Each day, a new message emerges, asking for a moment of your time, your attention, and potentially your clicks.
And that demand for your eyeballs and brainpower is growing—with newsletters seeing a significant rise in popularity as individual journalists and niche publications embrace the tool to reach passionate, frequent readers. Tools like Substack are just as trendy as social networks like TikTok and Clubhouse. Even Facebook started its own newsletter platform recently.
And while associations have been mining this territory for decades, a recent Litmus study found that more than three-quarters of marketers said email was essential to their companies’ success, and a third described it as their most effective platform.
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