I began my tenure as CEO of the National Association for College Admission Counseling (NACAC) last July, when the pandemic was raging, the nation was in political turmoil and undergoing a racial reckoning, and, like most associations, a financial crisis loomed over us. I arrived with an ambitious agenda and a charge from my board to take the organization in new directions. I also arrived at an empty office, with staff working remotely, and confronted millions of dollars in lost revenue.
I faced a serious inflection point.
Should I direct our staff to focus only on the organization’s fiscal health, or should I forge ahead with an agenda for a new, bold direction? I realized I had to do both. I’m a believer in not letting a crisis go to waste, so I did the best I could to “build the plane while flying it.”
Please select this link to read the complete article from ASAE's Center for Association Leadership.