The best advice is easy to understand, but difficult to execute, according to Marshall Goldsmith, executive coach and author of Triggers, Mojo, and What Got You Here Won't Get You There.

In a virtual keynote address to Inc. 5000 honorees this week, Goldsmith explained that while coaching leaders at companies such as Ford, Pfizer and the Mayo Clinic, he learned that it's easy to dismiss the simplest of leadership strategies because they sound too easy. But it's often the simple strategies that make the biggest difference for founders because they're easier to commit to long-term.

"You're a CEO, you're a very busy person, you don't have a lot of time," Goldsmith said, adding that this tried-and-true method is still one worth teaching today because of its proven success. "f I gave you stuff that sucks up too much of your time, you're not gonna do it anyway."

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