08/20/2021

Three Ideas for When Your Association’s Revenue Goes Flat

Making money is getting more difficult for associations

Job boards

In our Member Loyalty Study, the Community Brands team found that job opportunities top the list as one of the most valued member benefits. Consider beefing up your job board softwareso you can not only attract more members and improve member retention, but also increase non-dues revenue. For example:

• Offer employers more sophisticated options that maximize exposure of their job postings to improve their return on investment and, in turn, your revenue
• Increase engagement and job views by recommending opportunities to job seekers based on their prior searches
• Automatically send jobs to interested, relevant job seekers via email

Online store

Another way to diversify your association’s revenue stream is to promote various products via an online store. For example, offer everything from branded merchandise and event registrations to donations and other non-dues items. At the same time, promote and manage membership dues within the convenience of the online store.

Please select this link to read the complete blog post from YourMembership.