Giving members dedicated content for specialized areas gives them a deeper connection to their professions beyond the big picture, said Melanie Claus, Association of Energy Engineers' (AEE) membership director.
AEE offers members "divisions," which are like special communities geared just for them, as an added member benefit.
Each division offers opportunities to get extra member benefits and publications that tie into specific areas of business and gives members the research they need so they don’t have to search for it on their own.
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