It is hard to imagine anyone in any industry who hasn’t felt overwhelmed by the flow of constantly changing COVID-19 rules, regulations and best practices coming out of government agencies. The 2021 Association Communications Benchmarking Report, which surveyed nearly 500 senior leaders of North American trade associations, professional societies and association management companies, found that on average, over 30 communications were sent to members on a monthly basis. That’s the highest level in the 10-year history of the survey.
There’s been a staggering amount of information to process, but for members of the Association for Professionals in Infection Control and Epidemiology (APIC), the avalanche of updates has been absolutely crushing.
“They are burned out, they are tired,” said Liz Garman, CAE, vice president of communications, marketing and practice resources at APIC. “These people faced Ebola, SARS 1, and this is by far the worst crisis they have ever seen.” And yet, despite exhaustion and frustration, these members, who are dedicated to keeping frontline healthcare workers safe, continue to press on. And Garman and the APIC team have made it their mission to do everything they can to support their efforts.
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