These days, the term “green event” represents a firm set of deeply held beliefs and expectations. Overwhelmingly, organizers and guests alike are savvy and sensitive to environmental responsibilities—and lip service alone won’t meet the requirements when it comes to production and execution of events they produce or attend.
Front-of-house, guests expect to see the basics right off the bat, explained Kimberlee Dobbins, the sustainability coordinator for the three-time LEED gold-certified Virginia Beach Convention Center.
“They’re looking to see if recycling is readily available and if there’s evidence of composting,” she said. “If you go to our concession stands, you’re going to get your yogurt parfait in a compostable cup. We have three-bin diversion stations, which are highly visible to guests. Those are all things that you see as you walk through the building and food-service sections in the pre-function areas” which nod to all the additional environmental efforts happening back-of-house, she said.
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