The metaverse is uncharted territory, to say the least, and it may not seem a natural fit for associations. But interactive virtual experiences have already made their way into one sphere of the association world: events.
We have seen virtual concerts on Fortnite and pop-up metaverse stations at conferences, presenting new possibilities for the future of events. And some make the case that nonprofits should get in on it early to help create a more inclusive, equitable cyberspace.
Before association pros can conceive of how the metaverse can come to life in their organizations, though, they need to understand a basic yet perplexing question: What exactly is it?
Please select this link to read the complete article from Associations Now.