Gen Z, those born between 1997 and 2012, are on the cusp of entering the workforce. Soon, they will become the next generation of B2B buyers. Suppliers who can provide a digital-first, embedded payments environment for them that matches the sophistication of what they’re already used to as consumers, will have a leg up on the competition.
Here are some ways suppliers can best prepare for the next generation of buyers:
More brands are competing on customer service, instant access and personalized experiences than ever. In fact, for younger generations, it often only takes a few poor interactions to send them elsewhere. Forbes found that most Gen Z consumers would stop doing business with a brand after just two or three less-than-stellar experiences and merchants accepting new forms of digital payments has a positive impact on their brand perception.
Please select this link to read the complete article from OSAP member i3 Merchant Solutions.