Domain registry service GoDaddy is looking to streamline the process of building an online presence for small business owners with the introduction of its AI-powered Airo tool. After being provided a brief business description, Airo can generate a domain name and additional content, including logo designs, a fully built website and a professional email account, per release details. Additionally, by uploading a product photo, Airo can automatically generate a custom product description.
Supporting Airo's launch is the "Power Your Future" campaign, which is meant to showcase all that can be achieved by business owners through the power of AI. Key to the effort are TV ads that show business owners leveraging the tech. In one spot, a person is seen using the tool to support her budding business from inception to launch, relying on her ideas to generate core assets like a logo and product description. Another spot, "Haute Dawg," sees two women use Airo to bring new life to their hot dog stand, showcasing how the AI tool can generate a website, logo or social posts. Additional 15-second spots continue to break down the new tool’s potential.
The "Power Your Future" campaign also includes a social media element that leverages real GoDaddy customers discussing their business journeys. Additionally, the company will use 15- and 30-second teasers on Instagram and Facebook around Leap Day, with the idea for the strategy being that, since 2024 is a Leap Year, people get an extra 24 hours that they could use to launch a business online, per release details.
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