Different parts of our organization aren't talking to each other. It’s a common lament in associations, especially since what used to be distinct parts of the organization are now closely braided together.
Your event marketing can't succeed without a robust tech platform that allows for personalization, chatbots, and registration pages that delivers a clean UX. Your members want a website that gives them meaningful information about everything from CEUs to volunteer activities, while a weak website can impact member retention.
So one of the strongest elements of ASAE's MMC + Tech Conference, which takes place May 12-13 in Washington, D.C., is its holistic take on membership, marketing, communications and technology. Its education lineup is focused on satisfying the needs of every department, but it’s a good idea for a marketing professional to poke their head into a tech session, and vice versa.
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