Artificial intelligence (AI) helps people save time and find information more quickly, and it's changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer and ask follow-up questions to drill down deeper.
While it's exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.
If it's easier for someone to ask AI a question and get an immediate answer, will they still come to your association for information? Many content marketers and SEO experts are already exploring this question. In a world where people use AI chatbots instead of doing a traditional search — and where search engines increasingly deliver AI overviews (AIO) — how do we draw people to our resources and help our organizations stand out?
Please select this link to read the complete article from Associations Now.